Geordies spend the most time in the shower

Here at UK Bathrooms we like to know our customers well so that we can provide the best products and deals. Through are research and studies we aim to learn more about the UK’s bathroom habits and our latest poll has found that people from Newcastle spend the most time on average in the shower.

Geordies top the list with an impressive (if not excessive) time of just over 19 minutes in the shower compared to the national average that is just short of 9 minutes at 8 minutes and 44 seconds. Residents in Swansea and Leeds came second and third respectively, with London, Birmingham and Glasgow also making the list.

In our poll, we initially asked participants ‘How often do you take a shower?’ to which they responded:

More frequently than twice a day – 8%

Twice a day – 27%

Once a day – 41%

Every other day – 15%

Less frequently than every other day – 9%

Now, whilst most people tend to take a shower once a day (41%), there seems to be some really clean people (8%) and some really dirty people (9%).

Our second question ‘How long on average do you spend in the shower?’ asked participants to estimate the figure and the averages were calculated; here are the results:

1. Newcastle (19.04 minutes)
2. Swansea (16.45 minutes)
3. Leeds (15.05 minutes)
4. London (13.42 minutes)
5. Sheffield (11.23 minutes)
6. Birmingham (10.03 minutes)
7. Bristol (9.34 minutes)
8. Chelmsford (8.53 minutes)
9. Leicester (7.47 minutes)
10. Glasgow (7.22 minutes)

Carrying on with the study, we asked if participants washed their hair every time they took a shower, 39% of respondents said that they washed their hair everyday but not necessarily every time they showered (if they showered twice or more a day), 25% said that they washed their hair every time, while 28% claimed to wash their hair ‘every few days’.

We also asked if respondents thought that they spent too much time in the shower, to which 38% said yes and 19% said no, the majority (43%) believed that they spent ‘an appropriate amount of time’ in the shower.

We also broke the data down between the sexes and found that there wasn’t really that much difference. The average time a man spent in the shower was 8 minutes and 23 seconds, compared to women who spent 9 minutes 11 seconds in the shower.

UK Bathrooms Director Peter Gregg made the following comments about the study saying:

“According to our results it seems that those living in the north are the likeliest to spend the longest time in the shower, as the top ten is dominated by northern cities. Does that mean that those in the north are the most cleanliness conscious? Perhaps so!”

He went on to add, “The image of Geordie Shore style ‘dolling up’ for a night out comes across quite strongly from this, but I wouldn’t tar everybody from one city with the same brush. After all, the north east can get quite chilly at this time of year, so it could just be an enjoyable way of warming up in the morning ready to face the day.”