Company Blog

Londoners spend most time in the bathroom every day

Our latest study shows just how much time the average Brit spends in the bathroom each day, and the results will astound you. On average, Londoners spend the most time in the bathroom, a staggering 3 hours and 12 minutes each day.

A total of 2,231 UK residents over the age of 18 were quizzed about how they entertained themselves whilst in the bathroom every day. Participants were asked, ‘How do you keep yourself entertained within the bathroom?’ 59% said that they kept themselves entertained by using their mobile phone when in the bathroom.

brushing teeth

There respondents were additionally asked how they used their mobile phones, to which 76% admitted to talking to friend and family while in the bathroom, 37% played games on their mobile, 31% surfed the internet and 20% texted friends.

All of the participants were then asked to state roughly how long they spent in the bathroom each day, this included going to the toilet, taking a bath/shower and doing their hair and makeup; the results are shown below:

  1. London (3 hours, 12 minutes)
  2. Scotland (3 hours, 5 minutes)
  3. South West (3 hours, 1 minute)
  4. West Midlands (2 hours, 42 minutes)
  5. Wales (2 hours, 40 minutes)
  6. South East (2 hours, 33 minutes)
  7. North West (2 hours, 30 minutes)
  8. Northern Ireland (2 hours, 17 minutes)
  9. Yorkshire and Humber (1 hour, 59 minutes)
  10. East Midlands (1 hour, 48 minutes)
  11. East of England (1 hour, 36 minutes)
  12. North East (1 hour and 11 minutes)

According to our data, 38% of participants admitted to spending at least half their time in the bathroom on their mobile phone, with 31% claiming that they regularly waste time in the bathroom.

using mobile on toilet

Our director Peter Gregg talked about the survey saying:

“It seems the days of reading a newspaper, magazine or book are long gone! These activities didn’t make it in to the popular list of things to do when keeping yourself entertained in the bathroom. We are truly living in the digital age, even when it comes to our bathroom habits! It’s all good and well to keep yourself occupied whilst sat on the toilet or relaxing in the bath, but it can be a huge waste of the day – particularly when so many Britons admit that over half of their time in the bathroom is spent on their phones. Perhaps the fact that many respondents confessed to stalling to purposely waste time there suggests that we need to slow down our pace of life a little, so we aren’t in such need of an escape!”

Creating a relaxing spa bathroom experience at home

Today at UKBathrooms we’ve been thinking about creating a relaxing spa experience in the home and have put together a great looking mood board to help you create your very own.

Creating a spa experience in your own home is all about pampering yourself with a range of luxury products to provide the most relaxing space possible. We have also added a list of all of the products used in our mood board so you can try them for yourself.

Happy relaxing :-)

Click on the picture for a larger view.

Spa Bathroom 2

Products featured in our Spa Bathroom mood board are:

The majority of Brits only get 45 minutes of time to themselves each day

In a bid to continue our research into the habits of the British family, our team of researchers has found that most Brits are so busy that they get very little time to themselves a day. In fact, many of those that participated in our study claimed that they struggle to find more than 45 minutes a day relaxing and spending time doing what they wanted to.

Our research found that people are now busier than ever. Juggling work and family lives takes up the majority of their time, and as a result they often neglect themselves. The study asked 2,351 UK residents, “How much time do you have to yourself a day?” The majority of respondents stated that they only had 45 minutes a day to themselves, falling to just 30 minutes a day for those aged between 45 and 55.


Participants aged between 18 and 24, and those over 65 tended to have the most relaxing lifestyles, stating that they had over 2 hours of relaxing ‘me time’ a day.

With the majority of respondents not able to find a lot of time for themselves, our researchers wanted to find out why. They asked the participants with the shortest amount of free time, “What is your biggest distraction which stops you from having time to yourself?” Respondents were asked to choose from a list of options, here are the results:

  • Family and friends – 37%
  • Work – 29%
  • Technology – 21%
  • Pets – 13%

Our researchers asked all of the participants, “What is your favourite way to relax?” and asked people to choose from a list of options, the top five answers are listed below:

  • Take a bath – 31%
  • Listen to music – 27%
  • Read a book – 23%
  • Have an alcoholic drink – 11%
  • Meditate – 8%

relaxing bath

Our very own Peter Gregg commented on our latest study saying, “We are all aware of the responsibilities of modern life and how time can easily escape us, however time is precious and it is important that people are able to take time for themselves. We are not surprised that people take a bath to relax after all, our previous research shows that the bathroom is where a lot of people choose to go to get some peace and quiet away from family.”

He added:

“Taking time for yourself can offer you a number of benefits, allowing you to fully relax and your body to recover. There are many distractions in life, sometimes it can be hard to say no to family and work; however unplugging from technology is much easier to do than people think and can have many proven health benefits. “

Clearwater adds five new natural stone baths to its range

Clearwater Baths stunning range of Natural Stone freestanding baths just got bigger! The company has been busy fine-tuning and replacing models within the range based on their innovation and consumer preferences. The five new sleek models are all made from natural stone, which is sure to add luxury and elegance to any bathroom.

The Natural Stone range has been a huge success for the company and adding five new models into the mix will give consumers even more choice when it comes to bathroom renovations. The natural stone used in these baths create a strong structure without the need for thick ledges or surrounds.

The Clearwater Natural Stone bath range includes contemporary and traditional designs, that have been hand polished for over 10 hours each, providing a warm and tactile finish. Each Clearwater bath comes complete with a full 10 year guarantee and are built from one piece, meaning that there are no unsightly joints or seams to detract from the stylish designs. There is also a range of Natural Stone basins to complement the freestanding bath range.

The Clearwater Natural Stone Bath collection is great value for money and creates the perfect focal point for any bathroom. Check out the new baths in the range below:

Lonio classical bath

Lonio classical bath


Armonia bath


Vigore bath


Puro bath

Puro with plinth

Puro bath with plinth

For more information on these baths or any other product on our website, you can talk to our talented sale team on 01765 694720.

Armitage Shanks launches new charity campaign to celebrate 200 year anniversary


Armitage Shanks, along with its parent company Ideal Standard have launched a new charity aiming to raise £200,000 to celebrate its 200 year anniversary in 2017. The ‘Armitage Thanks’ campaign marks the run up to the company’s incredible 200 year anniversary and aims to support the local communities with a range of fundraising events and tasks.

40% of the money raised in the new initiative will be donated to Bowel and Cancer research, after being nominated by the firm’s staff members. The remainder of the money will go to local charities overseen by The Smile Foundation.

Armitage Shanks was founded in 1817 by Thomas Bond and has become one of the most successful sanitary pottery manufacturers in the world. In 1969 Armitage merged with competitor Shanks Holdings and created the iconic brand that we see today. Armitage Shanks is now owned by the Ideal Standard International group who is helping with the charity campaign.

Armitage Shanks employs over 300 people at its 4-acre manufacturing site and produces over 1.4 million pieces each year, including sanitary ware, bathroom fixtures and plumbing supplies.

Managing director of Ideal Standard UK Keith Boad told the press, “Since the early years of the 19th century, Armitage Shanks products have been used, seen and welcomed by everyone from paupers to pop stars, in everywhere from pubs and palaces to major sporting stadiums and motorway service stations,”

Adding, “The bicentenary is truly an historic milestone for us and we are very proud, so we are going to mark it by saying a big ‘Armitage Thanks’ for supporting us over the last 200 years.

Deborah Gilbert, from Bowel & Cancer Research talked about the new initiative saying, “More than 41,000 people are diagnosed with bowel cancer each year in the UK. Our aim is to help change that. The nature of bowel disease means that people don’t always talk about it and risk dying of embarrassment. The fact is, however, that bowel cancer claims lives and the support of an iconic company such as Ideal Standard, along with Armitage Shanks, is a fantastic boost. Not only will it help us to beat the disease, but its international profile will also help us to nail the ‘loo taboo’ and bring the reality of bowel cancer to the fore.”

Employees of Armitage Shanks and Ideal Standard are already setting up an array of charity event including a team to take up the National Three Peaks Challenge, quiz nights and coffee mornings.

Here are some of our favourite Armitage Shanks products:

Armitage Shanks Airside Wall Hung Basin

Armitage Shanks Airside Wall Hung Basin

Armitage Shanks Markwik Insulate Thermostatic Pillar Basin Mixer Tap

Armitage Shanks Markwik Insulate Thermostatic Pillar Basin Mixer Tap

Armitage Shanks Sandringham Classic Close Coupled WC

Armitage Shanks Sandringham Classic Close Coupled WC

Armitage Shanks Sensorflow Basin Mixer with Built-in Electronic Sensor

Armitage Shanks Sensorflow Basin Mixer with Built-in Electronic Sensor

Ideal Standard makes a splash with its new Tonic II range

Over 200 guests joined Ideal Standard as it unveiled its Tonic II range in London last week. Designed by the award winning German design studio Artefakt, the range consists of ceramics, baths, furniture and fittings.

The range was unveiled at London’s iconic OXO Tower, where the products were shown in crisp white rooms with understated chandelier lighting and against the backdrop of the Thames River. The set was reminiscent of a modern art installation with the Tonic II range dominating view with its bold and contemporary design.

Tonic II

The reaction to the Tonic II range has been largely positive and has created a lot of excitement throughout the industry. The soft geometric design of the products was created to evoke calm and tranquillity. The new range offers a broad choice of sizes and furniture combinations, in a range of stylish colours to suit just about any bathroom.

The launch event also saw the introduction of Ideal Standard’s innovative new AquaBlade flush technology. The pioneering design means that the integrated channel creates a pressurised blade of water that flows from the top of the bowl rinsing the whole area clean.

Tonic II 2

This new technology is set to revolutionise the toilet market, because unlike standard toilet flushing systems, the AquaBlade creates an even spread of water across the whole surface are.

Set to revolutionise the toilet market, unlike existing flushing systems where water does not cover the entire toilet bowl, AquaBlade technology gives optimum water flow from the top of the bowl on every flush, and covers every inch of the ceramic. Interior surfaces are also streamlined to give a quieter flush.

Anna Burns, from Ideal standard told the press, “We’re delighted – the response has been amazing and we thank everyone who came along on the day.

“A lot of investment and research has gone into the creation of Tonic II with AquaBlade, which aims to combine both beauty and functionality. Tonic II delivers on both fronts and we’re very proud of this collection, which I’m confident offers our customers a highly desirable, luxury range with huge commercial potential.”

For more information about the Tonic II range or the AquaBlade system please call on of our helpful sales representatives on 01765 964 720.

Shower heads that create the perfect bathroom focal point

If you care to trawl through our web pages which display shower heads you will see no less than 115 of them and they all do what they have been designed to do. However, we are showing just four of these which will definitely drench you with water when taking a shower, but they also will create a focal point for your bathroom.

The Grohe Euphoria Cube Headshower is undoubtedly a stylish shower head and is offered at a very affordable price. It has a generous wide shower head and you have the trademark Grohe Rain setting, which gives the user a comfortable and relaxing shower experience. The high chrome finish together with the brisk geometric lines is sure to be a focal point as well as being a very efficient shower head. The head has a specially formulated treatment to repel the build-up of dirt and lime scale

We can be sure that just like so many products form this innovative company, the Hansgrohe Raindance Rainfall 150 Shower Head will be the centre of conversation for friends when they first see it. Not only is it eye catching, but it is also offers a super experience when taking a shower. This truly ingenious design ensures a wide, powerful spray from its uniquely formed spout. If you are looking for a focal point for your bathroom, this fits the bill perfectly.

The Phoenix Shower Blade 2 with Waterfall is a quality product that fit into a minimalistic bathroom with ease. The range of products from Phoenix has got a stunning unique shape and can rightly claim to have clean stylish lines which we are certain that you will cherish and enjoy every moment you spend under its rejuvenating cascade. The compact blade will work at a low pressure of just one bar, easy to clean and is guaranteed against any manufacturing defects for five years.

Imperial Bathrooms are noted for their leading classically designed bathroom products and by choosing Imperial items for you bathroom you can be certain that you will own something unique; an example of true British craftsmanship. Nothing is mass produced and items can often take days to produce each hand crafted piece. The Imperial Bathrooms Aqueous 8 inch Fixed Shower Head has been skilfully designed to produce an impressive flow, it is hard wearing and very dependable. Available with a classic chrome finish or an attractive Antique Gold finish it is simple to install and easy to clean. It comes with a 5-year guarantee and is offered at our unbeatable price tag.


83% of British parents admit hiding in bolthole rooms to get some peace and quiet

Our researchers have been busy continuing with our look into the habits of the British family, and have found that a staggering 83% of parents admit to escaping to bolthole rooms to get some peace and quiet, with the bathroom being the most popular hiding place. The study also found that the kitchen is the respondent’s favourite place to relax.

family stress

Our researchers asked a total of 2,041 stay-at-home parents in the UK; all of whom rented or owned their own home and had at least one child living in the household. Participants were first asked if they had a ‘bolthole’ room where they could escape to for a few minutes of quiet time during the day. 83% of those polled admitted that they did and when asked which room they escaped to 79% stated that it was the bathroom.

Participants were then asked, “What’s your favourite room to relax in your house?” 34% chose the kitchen as their favourite place to relax in the home, with 27% saying the bedroom was their go to room and 24% stating that the bathroom was their quantum of solitude.

relaxing bath

57% of those who chose the kitchen as their favourite place to relax stated it was because the kitchen was the ideal room for entertaining. Similarly, 45% of those who chose the bedroom said that they did because it signals wind-down time for the day, and 68% of those who chose the bathroom said that it was the only room of the house where they could get total peace and quiet.

Our director, Peter Gregg commented on the study, saying:

“We’re a little shocked that so many parents have admitted to hiding in the bathroom for a moment just to get some peace and quiet, whether it’s from their children, their partners or even their neighbours. It’s hard being a parent and you are never off-duty, so I expect many of us can relate to that feeling when you can need a moment to yourself!”

Little items that will add the finishing touch to the bathroom

When we are planning a new bathroom, cloakroom or en-suite, there are sure to be some small items that we have forgotten. Most wash basins do have the moulding incorporated for keeping the soap, but perhaps a soap dish with a demountable dish which can be easily washed clean will be more convenient and will look good too, coming in at just  £22.82 it will not break the bank.

If you have a wetroom instead of the conventional shower enclosure, what could be more useful than the Impey Wet Room Foot Rest, one of these will make washing your feet easier and much safer, it is finished in chrome and is sure to compliment your wetroom. It is also perfect for ladies to shave their legs whilst taking a shower.

The Impey Wet Room Foot Rest

The Impey Wet Room Foot Rest

Electric razors are in common use today, but where do you keep it when not in use? The obvious place would be the bathroom or en-suite, so why not have it handy close to the electric razor point and the mirror? The Smedbo Sideline Adhesive Razor Holder DK2112 is designed for jut that and it is very easily fixed to the wall with the adhesive. The razor holder is manufactured from solid brass with a polished chrome finish and offered with a ten year guarantee. This item is also perfect for face towels also. Check out the other Smedbo Sideline bathroom accessories, they have an answer for organising and storage.

After taking a shower the bathroom is the perfect place to blow dry ones hair, but where is that hairdryer? Why not keep it handy close to the shower safely stored in the Never Drill Again Hoom Hair Dryer Holder. Never Drill Again, what does that mean you may wonder. Well it is a clever fixing system that is a revolutionary German system that completely eliminates drilling. No tools are needed as a patented and sturdy adhesive easily mounts the holder. No chance of damaging those expensive wall tiles and the hairdryer is right at hand when you need it.

You really cam make life easier by having a squeegee in the shower to quickly remove the water and splashes from shampoo or soap. Just wipe down the walls and glassware in the shower enclosure and you will save time and effort later, the shower will always look pristine too.  The Impey Wet Room Shower Squeegee is complete will fixing bracket making it handy for use when needed.

The Impey Wet Room Shower Squeegee

The Impey Wet Room Shower Squeegee

These are just a few of the items that can add the finishing touch to your bathroom, check through our accessories pages at the web pages for more ideas.

Some ways to revamp your bathroom

The bathroom is the room that can make a statement, it is always an area that is scrutinised by guests or house buyers so it is worth taking time to consider how it is best to revamp it without spending a fortune.


Changing a tired bath is always a good idea, remember some of those trendy colours that were around in the seventies and eighties, if you still have one then reverting to good old fashioned white is best. Choose a footed rather than a built-in bath, as it creates extra floor space which, in turn, can make a small space seem larger.

With the basin there are some classy countertop versions now available and they have the added advantage of having drawers and cupboards giving valuable storage space. You can complete this by hanging a pretty mirror above the basin, with lighting around it.

Aquavision TV


Essentially a bathroom needs to be practical, comfortable and stylish and it has to be clean at all times, so avoid carpet. Bathroom carpet was fine in the days of massive houses and huge rooms, where carpet was for warmth, use wood, tiles or marble to keep the room clean and tiles are also a great way to add colour, pattern or texture.

Lighting is a very important feature in a bathroom, subtle lighting from mirrors supplemented by down lighters is all that is needed, however it has to be adequate to be able to perform daily grooming. Modern bathroom cabinets with lighting a demister pads incorporated also have storage space for toiletries. You can fit a light in the bathroom that comes on automatically when you enter and turns off when you leave, so you don’t need to fumble around for the switch in the dark.

There may be not a lot that can be done if the first thing that you see when opening the bathroom door is the loo, re-positioning this is a major operation involving re-routing the soil pipe so it is best avoided. It can however be made less stark by a floor standing decoration and it is a good idea to have a basket of loo rolls perhaps on a shelf behind it.

Colours are of course personal, but it is best to stick to traditional styles if possible. The most typical colours for a bathroom are cream, white and black; the combination of black and white marble is a stunning arrangement. Marble tiles, glass and mirror are all good materials, and to give a bathroom a feeling of space a mirrored door is a sure way.