Through our research over the past few months we have found that men and women have different ideas when it comes to bathroom design, the South East has the most expensive bathrooms and found what people think the bathroom of the future should include. In our latest research we asked 1,718 UK residents who owned their own home for their ultimate wishlist of features for a luxurious bathroom.
The research found that the majority of people thought that rainfall showers and freestanding baths optimised the look and feel of a luxury bathroom, while many also wanted the simplicity and comfort of having underfloor heating installed. We asked our participants, “What features are on your ultimate wishlist to create a luxury bathroom?” and here are the most popular answers:
- Rainfall Shower (63%)
- Standalone Bath (51%)
- Underfloor Heating (37%)
- His & Hers Sinks (31%)
- Multimedia Systems (29%)
Participants were then asked if their current bathrooms had any of the features that made the top 5 wishlist. Only 23% of those polled said that their bathroom had one of the features, leaving the remaining 87% to dream about owning them.
All of our respondents were then asked if they would pay more for a property that had a luxurious bathroom, to which over two thirds (68%) said yes they would. Those who said they would pay more said that they would be willing to spend up to an additional £7,500 on a property with a luxurious bathroom.
Our director Peter Gregg said, “We all dream of luxury, especially when it comes to a bathroom, and our research reveals what the fantasy bathroom consists of for Britons and how much more they would be prepared to pay for a house already featuring one. The little things can really make a difference in your bathroom, whilst making it the ultimate relaxation room.”
He also added, “An outdated bathroom can be extremely off-putting so it is definitely worth investing a bit of money in updating your bathroom – why not throw in some luxury items while you’re there? With clever design, some features can be easier and more cost-effective to include than you might expect.”