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South East homes feature the most expensive bathrooms in the UK

As part of our research into Britain’s bathroom desires, our latest study has found that people living in the South East spent more money on their bathrooms than those in the rest of the UK. The study found that the average South East resident spent over £6,000 on their new bathroom compared to those in Wales who spent just under £2,000.

We asked 1,949 men and women homeowners in the UK that had upgraded their bathrooms in the last 12 months how much they had spent on renovating their bathroom. The figures were compiled and the average amount of money spent was broken down by region. The South East came out on top with an average of £6,130, with homeowners north of the border in Scotland coming second with an average of £5,320.

luxury bathroom

Here is a breakdown of the different regions and there average spend:

  • South East (£6,130)
  • Scotland (£5,320)
  • London (£5,101)
  • Yorkshire & Humberside (£4,463)
  • East of England (£4,295)
  • North West (£4,042)
  • West Midlands (£3,840)
  • South West (£3,687)
  • Northern Ireland (£3,191)
  • East Midlands (£2,560)
  • Wales (£1,945)

The participants were then given a list of bathroom products and asked to indicate which bathroom item they spent the most amount of money on, the results were then sorted into regions once again:

  • South East (Jacuzzi)
  • Scotland (Underfloor Heating)
  • London (Shower)
  • Yorkshire & Humberside (Tiles)
  • East of England (Shower)
  • North West (Bathtub)
  • West Midlands (Radiators & Heating)
  • South West (Toilet)
  • Northern Ireland (Basins & Sinks)
  • East Midlands (Bathtub)
  • Wales (Shower)
A jacuzzi was the most expensive bathroom product

A jacuzzi was the most expensive bathroom product

Our director Peter Gregg talked about our latest study saying, “According to our results it seems that those living in the South East are the likeliest to spend the most amount of money on upgrading their bathrooms, whilst also being the area to splash out the most on luxury items such as a Jacuzzi! While £6,000 may seem rather excessive, if you have a beautiful bathroom with all the fittings, just think how much you could save on spa days! Seriously, though, it’s important to have a refuge, which is somewhere to escape from the everyday grind in absolute peach and tranquillity, and for many people that refuge is the bathroom.”

He added, “A lot of the items that areas spend the most amount of money on seem to be relative to the area, such as Scottish participants splashing out on underfloor heating for the colder times up over the border! What we can see from the results of our survey, however, is that a bathroom is personal, with different areas spending more on bathroom items that will provide them with the luxury experience to suit their lifestyle.”

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