Shock Horror: Men Own More Styling & Skincare Products than Women!

In our ongoing research into the bathroom habits of the British, we decided to focus our latest study on bathroom cabinets and what they contain; the answers will astound you!

Our latest poll has found that more than two fifths of men have between six and seven styling/beauty products in their bathroom cabinet, compared to women who only have between four and five items in their bathroom cabinets.

We live in an ever changing world, and it seems that men may be more into their looks and beauty routines than women; 43% of men polled said that they had six or seven styling/beauty products, whereas 35% of women said that they made between four and five items in their bathroom cabinets.

Picture: Adam Franco

Our poll asked 2,352 men and women, ‘How many skincare and styling products do you have in your bathroom cabinet?’ Women were asked to ignore any make-up they owned for a more balanced result and here’s what we found:

Number of styling and beauty products in bathroom cabinet

• 0 – Men (4%) / Women (1%)
• 1-3 – Men (12%) / Women (16%)
• 4-5 – Men (24%) / Women (35%)
• 6-7 – Men (43%) / Women (26%)
• 8-9 – Men (10%) / Women (14%)
• 10+ – Men (7%) / Women (8%)

We then asked participants what type of products they had in their bathroom cabinets. The most popular item for men was hair gel and styling products (61%) followed by skin moisturiser (58%). For women, the most popular product was skin moisturiser (71%) followed by an exfoliating product (52%).

Picture: Nick Harris

Another interesting fact that came from our research was that 68% of men admitted that they downplayed the amount of products they used to friends and family.

Our director Peter Gregg talked about the new research saying, “The 21st century man certainly seems to have developed into one that takes care of themselves! Not only have we seen an increase in men using beauty products, but also an increase in beauty products for men on the market. From ‘guy-liner’ to facial scrubs, the options really are growing all the time!”

He added, “It’s good that men are taking more pride in their appearance! It’s just a matter of time before women are waiting for their man to get ready now!”