Luxury bathrooms revealed as top hotel room priority when booking a romantic getaway
As part of our ongoing research into the bathroom habits of Britons, our latest research found that a luxurious bathrooms were the top hotel priority for those who were booking a romantic getaway. Our study found that a luxury bathroom topped the list of most important hotel room features edging out central location and a fancy bed for those booking a romantic vacation.
Our survey polled 1,721 UK residents who had booked a romantic break within the last year and asked, “Which of the following were key priorities when choosing a hotel for your break?” here are the top five answers given:
- A luxurious bathroom (62%)
- Central location in chosen destination (53%)
- A fancy bed e.g. four poster/waterbed (50%)
- Hotel room fetures e.g. Wi-Fi, satellite TV, minibar etc. (34%)
- A room with a view (31%)
Respondents who identified a ‘luxurious bathroom’ as their main consideration when booking a romantic getaway were also asked which bathroom features they thought were most important. 41% said the bath was most important, while the shower came in second with 29% of the votes followed by luxury items like bidets and a second sink coming in joint third with 14%.
Our director, Peter Gregg talked about our latest research saying:
“The bathroom is very clearly an important room and one in which we like to relax and unwind, especially while hiding away with our loved one for a romantic break. From a walk in shower to a Jacuzzi bath, a luxury bathroom can make a difference to your stay abroad. What could be better than putting your feet up and soaking in a bath, after a day out shopping, exploring or sunbathing at the beach?”
Adding, “A luxurious bathroom really brings home the escape and extravagance of the accommodation, which is what so many of us are looking for. Even William and Kate’s honeymoon suite in the Seychelles featured the affluent ‘Bette One’ bath! This kind of bathroom luxury doesn’t have to be limited to hotels, though, and we expect to see top tier items featured in more and more home designs moving forward.”
William and Kate’s honeymoon suite